I Love You More Than You Love Me (ILYMTYLM) originated from a childhood game that our founder Stacy played. The game involved saying "I Love You More Than You Love Me," and the first person to say it would win the day. Stacy continued to play this game throughout her life, with her own son, and even with her brother before he passed away. In their last conversation, her brother said, "I Love You More Than You Love Me," which inspired the creation of ILYMTYLM.